Unique Social Marketing with MySpace Comments

Writing by Brick Marketing on Tuesday, 12 of February , 2008 at 6:13 am

You can build a valuable social marketing network on MySpace by doing the right things … and by not doing the wrong things.

For example … take a look at the MySpace comments on any profile with a lot friends. Almost certainly, over 50% of the comments are, “Thanks for the add.” So in the first interaction with their new MySpace friend, over half of humanity yells out the exact same words. The reader pays no attention, because they see these same words over and over and over.

Why not just write, “Hi. I have ZERO creativity!” or “You are no one special to me!” Why even bother?

People want recognition and validation. They want to be in the “in” group so they’ll know they are popular. But at the same time, they want to feel like they’re unique, one-of-a-kind.

When you add a MySpace comment to someone’s profile, you have an opportunity to create a big impression by delivering on one of these most basic human desires. Not only that … all over this comments section - before YOURS! - are people who can’t think of anything more intimate to say than, “Thanks for the add.” You have a chance to stand out from all of them, over and above all of them.

Remember the old line, “You never get a second chance to make a first impression?” Well, this is your shot. If you say, “Thanks for the add,” then you are just one more in a long series of mind-numbed robots. If you really want to build relationships, it will take a little work, attention, and creativity.

Start with the end in mind. When you are doing social marketing, you want them to click on YOUR picture and go to your profile and read about you, because that is what will really heat up the relationship. If your comment is the same as all the others, why would anyone click on your picture?

So make yourself stand out. When you look at their profile, focus on their list of books (”To Kill a Mockingbird was my favorite, too! Did Harper Lee ever write any other books?”), movies (”Great movie list. I loved Dr. Zhivago, especially the ice castle. What did you like best?”), where they live (”Wow! My best friend is from Germany! Do you ever get to Hamburg?”), who they’d like to meet (”When you and George Clooney get together, PLEASE call me! Which of his body parts is your favorite?”), location (”My husband grew up in Cleveland. Do you ever go down to The Jake to watch the games?”), occupation, schools, their “About me” section, etc. Or anything else (”I’ve seen a lot of MySpace sites. I LOVE your design! My site just doesn’t seem as hot.”)

Find something - anything - you can connect with. Make it a positive comment about them. Show them that unlike everyone else, YOU actually care enough to have read their MySpace profile. And THEN ask a question or add another line designed to get them to click on your photo and come to your site. You don’t have to be that clever, since nobody else is giving them ANY reason to click on their picture. Just notice something about them, and comment on it.

This is a great social networking opportunity. You can easily stand out from the MySpace competition, because they all (even some of the person’s close friends) say, “Thanks for the add.” But you, whom they have never met or talked to, actually read their profile and comment favorably on it. You deliver the recognition and validation they want. That could be the start of a beautiful relationship.

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Category: Myspace, Social Marketing, Social Networking

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