Social Marketing Journal


StumbleUpon – You Benefit From SOCIAL Bookmarking



It’s called “social” for a reason. People go to StumbleUpon and other social bookmarking websites to share and learn and help each other and have fun … to be social.

If you use StumbleUpon only to promote a website, the “real” Stumblers will shun you. You are fairly easy to spot, because you skip the social aspect. You give your page “Thumbs Up,” and that is the end of your effort. But becoming part of the social mix is quick and simple: when you Stumble a page, write a review.

It doesn’t have to be lengthy, but it does need to be original. Don’t just copy wording from the page you are stumbling – that’s what most people do, and the SU pros mark you as a rank amateur with nothing to contribute.

Instead, find something really good on that target page – whether it’s your own page or not – some really good insight or technique, valuable to your target market. Write an original comment about that single point. A couple of sentences or a paragraph is fine, but be very definite about the point you make. When you do that, you help others make a decision, and you have become part of the StumbleUpon social bookmarking “in” group. You will attract fans, which is a very good thing for your business.

When you leave a review, you are not just telling other Stumblers about the webpage. You are telling them about YOU, making it much easier for your target market to find you and connect with you.

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