Matt Ridout at SeoUnique Blog interviewed 5 “power” social marketers to see what makes them different from the rest of us, and to get an idea what the benefits are to someone who spends several hours a day at social bookmarking websites.
Some of their random thoughts:
- The sites they visit most are Mixx.com and StumbleUpon.com
- Each social bookmarking site has certain content that works better than other content. You have to hang out on the site awhile to figure it out.
- StumbleUpon.com has the most potential benefit for clients, no matter the size. It’s a great variation of personalities and interests; any niche gets good response, so long as you post good content; and you can use StumbleUpon to track what your friends think is important.
- Sphinn.com – social bookmarking for SEO, social marketing and social media. The SEO pros lurk here, so what you post better be good.
- Science & technology topics have a large following on social bookmarking sites, so the right science/tech post has high “viral” bookmarking potential
- The site most mentioned as “least liked” is Reddit.com, because it isn’t designed to be easy to use.
Overall, these power users choose a favorite social bookmarking site because it allows them to feel very “at home”. They find a site with a lot of other participants they respect, and that gives them the chance to build valuable relationships. Which, of course, is what social marketing is all about.
