Social Networking: Throw Down a Breadcrumb Trail To Your Blog

Writing by Brick Marketing on Friday, 22 of February , 2008 at 8:52 am

Obviously, you want to maximize the social networking value of your blog. For that to happen, your blog content needs to be fresh and enticing and insightful and most of all, targeted to your market’s most passionate desires. If you do these things, they’ll keep coming back … and they’ll tell their friends.

But how do you get them there in the first place?

You do that by creating good entry points. One blogger calls it “Hansel and Gretel Marketing” (leaving crumbs around to help others find your blog). Your goal is to ultimately have your readers create these links themselves.

Until that happens, you need to be the one dropping crumbs in all the right places:

• Create really useful and thoughtful blog posts, then request a link from the top blogs in your niche.
• Guest-write a post now and then (best: feature a market-specific use of social networking) for other high-traffic blogs.
• Learn and use some basic Search Engine Optimization for your blog.
• Set up social marketing profiles at StumbleUpon, MySpace, YouTube, etc., and link to your blog in your profile.
• One idea that can easily go viral on the social networking media is a resource list. If you know exactly what your target market wants and needs, spend time creating a special blog post where you give them a resource list. This is exactly the type of post that can get you featured on StumbleUpon or Digg or other social bookmarking sites.

You can also comment on other blogs or forums in your topic and leave your blog url. But to do this consistently takes many, many hours a week. It’s probably more time-effective to invest a few hours creating that ONE special blog post that really optimizes your social network marketing.

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Category: Myspace, Social Marketing, Social Networking, StumbleUpon, YouTube

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