LinkedIn: Promote Yourself To The World

Writing by Brick Marketing on Sunday, 24 of February , 2008 at 10:27 am

LinkedIn helps solve a big problem. Most of us have companies to promote and products to promote, and that’s what we do. But more and more, people are seeing that companies and products come and go. Not knowing the future, your best long-term strategy is to take charge of your future. Effectively promote yourself whenever you have the chance.

Some productive ways to use LinkedIn:

1. Create a professional LinkedIn resume to put you in position for new career opportunities you would never have found otherwise. Your LinkedIn profile is a social networking tool that can prospect for you while you work and while you sleep. Every minute of every day, your face and credentials and achievements and testimonials are there for others to see.

2. Get a streamlined evaluation of prospects for your projects. A LinkedIn profile gives you a quick idea of the person’s background, profession, current job, work history, connections, entrepreneurial inclinations, and so forth.

3. Use LinkedIn as a constantly self-updating social networking Rolodex. Not only can you keep track of all your connections, but they certainly keep their own contact information current. If you have a lot of contacts, your own files no doubt are out of date. LinkedIn can solve a big part of that problem.

4. Seek out past employers, co-workers and other close contacts for a digital recommendation letter. (For some contacts, it’s best to write your own letter and send it to them for approval. Obviously, keep the superlatives realistic.)

5. Harness the enormous potential value in “LinkedIn Answers.” You can get response from some of the top entrepreneurs and professionals in your field on any question. They are on LinkedIn to build their network & credibility, so they have reason to give you their best answers. This is way different from asking a question on some forum where you don’t have a clue who the person is that’s answering, or their experience or credentials.

Other social networking sites come and go, but LinkedIn is a rock where serious professionals actively network. Use your LinkedIn profile as part of your long-term plan for social marketing.

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Category: Linkedin, Social Networking

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