Social Blogging: What Do Your Readers Really Want, But Can’t Find?

Writing by Brick Marketing on Saturday, 1 of March , 2008 at 10:45 am

In effective social blogging, you write about your experiences which strongly connect with some picture in the minds of your readers - your target market. You share some common problems with them, and you need to keep these in mind when you write.

Who exactly are your readers? What drives them? For your social blogging success, you need to dig and really understand what problem it is that your readers are most desperate to solve. What problem do they have that they keep searching for answers to … but have a devil of a time actually finding anything that helps?

Read a lot of other blogs with the same audience as yours. Read the discussions in forum communities that draw your target market. What problems do the participants talk about over and over and over?

Communicate with your current readers. Ask them what their biggest bugaboo is, related to your blog focus … which they’ve been unable to find a satisfactory long-term solution for. Your readers are beating their heads against the wall over something. It may be obvious, it may not be. You must find it for sure. And then you solve their problem.

You can also get an idea what people really want by using your favorite “search” tool to see what terms they search for. For example, a friend in the network marketing arena says that of the top 20 search terms in that business, 15 of them involve “leads.” Do you think that getting good leads is a problem those people just have not solved?

When your reader has a problem they can’t solve, a problem that totally stops them in their success track, they get really frustrated. They post their question in forum communities. They search and search and search, but it seems like the information they want is buried someplace where they can’t find it.

And in comes you, the Knight on a White Horse. You know the problem, because you have focused your social blogging on finding problems exactly like this. You understand the problem, you can explain every detail of it (including some that your reader may not have even thought of), and you can give them the tools they need to solve that problem.

You can build a big fan club if you know what it is that your readers want, but which they just can’t find. THAT is social blogging that will build you an unbreakable network.

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Category: Forum Communities, Social Blogging

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