Facebook: #1 “Big Dog” In Social Networking?

Writing by Brick Marketing on Sunday, 2 of March , 2008 at 7:06 am

The recruitment website Milkround.com recently surveyed 500 students and graduates about their use of the social networking websites MySpace, Facebook, and Bebo. Results:

• Facebook: 97% of the 500 respondents use it; 93% of respondents favor it
• MySpace: 44% use it
• Bebo: 23% use it

Grads and students were asked to rate the 3 social networking websites on a 1 to 5 scale for

• Contact with friends
• Photo & video sharing
• New relationships
• Social planning
• Networking for jobs
• Overall entertainment

Overall Ratings:

• Facebook: 3.5
• MySpace: 2.3
• Bebo: 1.7

Interesting Results:

1. Only 6% of the students & grads have used their Facebook, MySpace, or Bebo profile in a job search. Overwhelmingly, these sites are used strictly for social networking.
2. 82% of respondents use privacy settings, restricting who can view their profile. Half of these use the most restrictive privacy setting.

MOST Interesting Result:

Results of this survey indicate how difficult it would be for another social networking utility to take market share from Facebook, MySpace, & Bebo. Only 19% said they might switch to a new site with a bunch of whizz-bang gizmos. These students and grads made their original choice of favorite site because that’s where their friends are. A majority would ONLY change if their friends did, and most of these prefer not to change at all, having already invested time & emotion in building their profile.

“Despite suffering its first drop in traffic following 17 months of successive increases since July 2006 in January, Facebook is still immensely popular among students and graduates. It’s clearly ahead of its competitors in terms of staying in contact with friends and sharing files online, Bebo and MySpace will need to improve their usability to come close to toppling the Facebook dominance. However, all of the major three sites would benefit if they could encourage users to meet new people or even think of ways to help users find a job.” - Milkround.com spokesman Mike Barnard

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Category: Bebo, Facebook, Myspace, Social Networking

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