Social Blogging: 10 Features You Can Test To Maximize Your Blog Results

Writing by Brick Marketing on Wednesday, 5 of March , 2008 at 10:17 am

Here are some changes you might test to see how they affect your social blogging results:

1. When a visitor arrives, one of the first social networking features they should see is a Feedburner subscription icon …
2. And they should immediately see (prominently displayed) your “About” page and contact info. Many visitors will leave in a hurry if they can’t quickly see who you are.
3. Remove clutter from your sidebars, such as “Recent posts” and “Recent comments” modules - both are wasted space, potentially distracting visitors from your social blogging content. The fewer distractions, the easier it is for the visitor to simply scroll down your homepage posts.
4. Have a manageable category list - maybe a dozen categories. People get overwhelmed by those huge category lists you find on some blogs.
5. If you have a “Reviews” module (visitor reviews of your blog), feature it prominently.
6. Feature “Best of the Blog”, your all-time classic reader-loved posts.
7. To make your blog the most “social marketing-friendly”, test displaying just the first few sentences of a post with a “More …” link. Visitors who click your social media buttons will then be bookmarking a single article, which is a much more effective traffic-generator than bookmarking the blog homepage.
8. Effective social blogging requires a good headline swipe file to help create strong blog post headlines. (Search “headline swipe file” if you don’t already have a good one.)
9. Displaying a good eye-catching, related image will usually increase readership of any blog post.
10. Test writing less frequently, but offering longer, more detailed posts … maybe “Top Twenty” lists. These types of post are popular with many of the social media users.

These are some creative tests that long-time bloggers have used to improve their social blogging results.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Social Blogging, Social Networking

• Add this post to Del.icio.us - Digg

No comments yet.