Here is a simple 7-step social marketing strategy to help you build a stronger prospect base:
- If you haven’t done so already, specifically define your very tightly focused target niche market. Use your favorite keyword tool to find the most-searched keywords for your market. Use this list to help zero in on exactly what niche you want to appeal to.
- Make sure your social networking site profiles are focused on this very specific target. The more focused you are, the more your visitors will see you as a specialist. And we all want to be mentored by the specialist, the expert. The more focused you are, the more appealing you will be to your target market.
- Go to MySpace or FaceBook or whichever social networking sites you favor. Check the groups on those sites against your keywords. Find groups that are related to your very focused specialty.
- Add members of those groups to your friends list.
- Start your own group on MySpace and Facebook and other sites. Again, be very specific. This will stamp you as a leader and will help to raise your profile on that particular social networking website.
- Invite your friends and those in other more widely-focused related groups to join your group. Keep an eye on these larger groups. Every time someone signs up, contact them to tell them about your group and invite them to join.
- When you add to your networking website – or your personal web page – send a short, descriptive comment to each member of your group to let them know, and invite them to read the full article. This is especially effective when a comment shows up on a member profile page, so it can be viewed by the public.
What you want is to create a core following of raving fans. This social networking strategy isn’t going to get you huge traffic, but if you give really useful information in a focused niche, you can definitely build a strong fan base that may be very lucrative to you over time
