YouTube has moved up near the top of the charts of most popular websites over the last couple years. You can hardly turn around online without bumping into a YouTube video embedded on whatever sites you visit, but the YouTube folks certainly aren’t resting on their laurels.
According to Jim Patterson of Product Management,
Nevertheless, we worried that we weren’t open enough. So, we pulled some all-nighters and added some powerful new ways to integrate YouTube content and community into other websites, desktop applications, video games, mobile devices, televisions, cameras, and lots more.
Let’s review. With YouTube, you can
- join and upload your videos
- access all YouTube videos from just about any website
- quickly & easily manage, search, & play back videos
- network with YouTube’s huge global audience
- build traffic to your website
- improve brand recognition
- attract users to your site and give them a better social networking experience
- … and do all of this for free.
And since that wasn’t good enough for them, they’re adding new social networking features:
- Upload video responses to posted videos.
- Add/Edit user & video metadata (titles, descriptions, ratings, comments, favorites, contacts, etc).
- Fetch feeds (most viewed, top rated, etc.) for 18 international locations.
- Custom queries optimized for those 18 international locations.
- Customize player control (pause, play, stop, etc.) through software.
It’s pretty creative. For instance:
- You can use the Electronic Arts game “Spore” to create some crazy creature, then upload your creation to YouTube.
- University of California, Berkeley, is pioneering the automatic publication of free educational content videos to YouTube.
- You can use Animoto to create a music video from your own photo … and upload the video to YouTube.
- Tivo is now integrating YouTube videos into its TV platform.
Continuous social networking innovation going on at YouTube.
