Social Marketing Checklist

Writing by Brick Marketing on Tuesday, 18 of March , 2008 at 9:16 am

You can quickly meet so many people online, it seems like the marketing part should be a slam-dunk. The problem is, sometimes social marketers get so focused on the marketing that they forget the social. Here’s a checklist to keep you focused on the power behind social networking:

• Think “know, like, & trust.” Your marketing attempts are doomed if your market doesn’t trust you. You can’t tell them about a product when they don’t know who YOU are … just won’t work.
• People are individuals. You can’t address your message to a group, because individuals know you aren’t talking to them. You can connect with each individual who gets your message by talking to them as an individual.
• Don’t waste your time trying to get them to understand your message. Your time is much better spent understanding them. Find out about them. Get to know them. Be social.
• Respect and understand their dreams. Tell them how you might work together.
• Social marketing means don’t hype your stuff.
• Individuals smell manipulation coming a mile away. Go through your process from start to finish and eliminate all manipulation.
• Offer help in your area(s) of expertise, to any who may benefit from it.
• When a person gives you their trust, treat it with great care.
• Let people know what you are REALLY good at, and what you’re not. People want to deal with the specialist, because they know they’ll get best results that way. Let them know your specialty, as specifically as possible.

Make sure these elements are in your social marketing, and people will trust you.

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Category: Social Marketing, Social Networking

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