Create a Social Marketing Team of Experts at Zero Cost

Writing by Brick Marketing on Thursday, 20 of March , 2008 at 8:46 am

The idea of the social marketing team was probably invented in a coffee shop. Isn’t it ironic that Starbucks is now looking to social marketing to save its coffee shops?

Not long ago, Starbucks was the golden child of business, with meteoric growth. Times have changed. Starbucks will close about 100 stores in 2008.

So Starbucks has come up with “MyStarbucksIdea”, to mine the creative promotional minds of the best social marketing team they could find … their own coffee-drinking customers. This is a great model. And a company doesn’t have to be in dire straits to take advantage of their customers’ ideas.

Starbucks has set up a social marketing website where you can submit promotional ideas, comment on the ideas of others, and vote on which ideas you like best. A team of Starbucks employees will then screen the most popular and most innovative ideas and present them to company decision-makers with a recommendation.

Starbucks has a screen where you can see the Most Popular ideas, Top All-Time ideas, and the ideas with the greatest number of comments. And chances are, a social marketing team mastermind group like this will come up with ideas that can be adapted to a lot of businesses, not just Starbucks. It’s an idea that costs practically nothing, and it could deliver some very useful results.

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Category: Social Marketing, Social Marketing Team

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