My Space Social Marketing Predictions & Stats

Writing by Brick Marketing on Saturday, 22 of March , 2008 at 11:37 am

Social marketing is all about merging content and marketing. In a recent interview, Jamie Kantrowitz, Myspace senior V-P for marketing & content, made the following points:

1. Just like you have a home address, we’re closing in on the point where everyone will have an internet address, which will be their social profile of choice.
2. The web will get even more portable & more responsive. Users will be able to get the content they want, no matter when or where they want it.
3. The number and variety of bells and whistles offered by social networking sites will skyrocket, with MySpace leading the way.
4. MySpace has almost 110 million monthly active users worldwide. More than a quarter-million join every day, and 85% are over 21.

Kantrowitz notes some interesting recent stats from MySpace research conducted by The Future Laboratory:

• 22% of 18-24 year olds said that brands ‘have to work harder to earn our respect’
• 11% stated social networks have made them expect more from brands and content online
• 14% believe brands appear more friendly and creative on the social web
• 13% said social marketing sites have made them see brands as experiences they can become involved with.

Kantrowitz concludes that a big social marketing value of MySpace is, it can specifically target users, therefore ensuring that the right messages fall on open ears.

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Category: Myspace, Social Marketing Team

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