YouTube - New Stats on Your Videos Help You Make Decisions

Writing by Brick Marketing on Friday, 28 of March , 2008 at 9:03 am

Features of YouTube Insight - a free new social marketing tool from YouTube - gives YouTubers detailed stats about the videos they upload:

• How often their videos are viewed by geographic area
• A popularity comparison to all videos in that market in a certain timeframe
• How long it takes for a video to become popular
• what happens to video views as popularity peaks

How does this help you? Use these stats to:

• increase your videos’ view counts
• improve your popularity on YouTube

What if you discover that:

• Your videos are most popular on Wednesdays?
• You have a huge following in Spain?
• New videos that play off previous content become more popular more quickly?

These stats help you make better marketing decisions, such as:

• Tailor your content more to your target audiences
• Post these videos on days you know these viewers are on the site.
• Post your next video in Spanish?

A plan to increase your videos’ popularity is important for all the obvious reasons … including generating more revenue through on-site advertising. More new YouTube features coming soon:

• A specific breakdown of how viewers discovered the video
• Additional statistical information

To see your stats, go to:
YouTube > My account > Videos, Favorites, Playlists > Manage my Videos

Click under the “About this Video” button.

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Category: Social Marketing, YouTube

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