Features of YouTube Insight – a free new social marketing tool from YouTube – gives YouTubers detailed stats about the videos they upload:
- How often their videos are viewed by geographic area
- A popularity comparison to all videos in that market in a certain timeframe
- How long it takes for a video to become popular
- what happens to video views as popularity peaks
How does this help you? Use these stats to:
- increase your videos’ view counts
- improve your popularity on YouTube
What if you discover that:
- Your videos are most popular on Wednesdays?
- You have a huge following in Spain?
- New videos that play off previous content become more popular more quickly?
These stats help you make better marketing decisions, such as:
- Tailor your content more to your target audiences
- Post these videos on days you know these viewers are on the site.
- Post your next video in Spanish?
A plan to increase your videos’ popularity is important for all the obvious reasons … including generating more revenue through on-site advertising. More new YouTube features coming soon:
- A specific breakdown of how viewers discovered the video
- Additional statistical information
To see your stats, go to:
YouTube > My account > Videos, Favorites, Playlists > Manage my Videos
Click under the “About this Video” button.
This is great news since most social media marketing efforts are not able to be measured. This is a small step in that goal!