Social Marketing Journal


Mashable – Follow Web 2.0 From The Inside Out



“And everywhere that Mary went, the lamb was sure to go.” – from the nursery rhyme, “Mary Had a Little Lamb”

If Mary = online technology, then the Lamb = Mashable. If you want to be in on everything in Web 2.0 from the beginning, subscribe to the Mashable feed. You’ll get a bite of information about everything happening in the tech world. You can skim 98% of it quickly, and you can click on a link for the other 2% that really applies to you. Very useful tool.

One feature that you will regularly find some gems in is the Mashable interview. Mark Hopkins goes all over the Web 2.0 landscape to find great, useful information. Some examples of what Mark presented at Mashable in the last week of March:

JamBase: 10 years online, a database of 1 million listings, the original social network for live music lovers & producers. Interviewed the owner of JamBase on how a long-time website adapts to the constantly changing social media.

FriendFeed: Mark talked with FriendFeed founders, Paul Buchheit and Bret Taylor about their new FriendFeed API service.

crowdSPRING: a virtual marketplace to find the creative talent to do any digital job you can think of. Mark interviews Co-founders Ross Kimbarovsky and Mike Sampson to find how they have taken the idea of sites like GetAFreelancer and eLance to a whole new level.

Tremor Media: a video advertising company targeting mid- to large-size publishers. Jason Glickman, Tremor CEO, talks about the challenges of video advertising.

Kidzui: New browser targeted for kids age 6 to 11, Mark interviews AJ, his 6-year-old son, and has him play with the browser for an hour and give his thoughts and experiences.

If you want a wide-view lens capture of Web 2.0, go to Mashable and get their feed. It’s a must.

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