Social Marketing Journal


Monthly archives for March, 2008

Social Bookmarking – Which Site Should You Choose?



You often hear that each social bookmarking site is different, and it’s best to focus your content on the social bookmarking platform that values that type of content most. Good plan. But how do the different sites value content?

SocialMediaTrader did an analysis of 500 front-page articles from February, 2008, for several different popular social bookmarking sites. The sample size isn’t huge, but results could give you a guideline of the best sites to bookmark your content.

February, 2008 # of Front-Page Stories

StumbleUpon

  1. Technology 105
  2. Offbeat 93
  3. Arts 73
  4. Politics  47
  5. Lifestyle 48
  6. Science 25
  7. Videos 24
  8. Tutorial 20
  9. News 18
  10. Business/Make money 17
  11. Environment 15

DIGG

  1. US Elections 44
  2. Tech News  34
  3. World News  32
  4. General Sciences 30
  5. Odd Stuff  28
  6. Environment 27
  7. Politics  27
  8. Comedy 25
  9. Movies  24
  10. Business 22

Del.icio.us

  1. Technology 51%
  2. Offbeat 12%
  3. Arts 9%
  4. Tutorial 7%
  5. Business 6%
  6. Lifestyle 6%
  7. Politics 3%
  8. Science 2%
  9. Videos 2%
  10. Environment 1%

Propeller

  1. Politics 68
  2. News 63
  3. Technology 57
  4. Health 48
  5. Money 37
  6. Humor 25
  7. Celebrities 23
  8. Do No Evil 21
  9. Science 20
  10. Personals 14
  11. Music 11

MIXX

  1. Entertainment 64
  2. Politics 59
  3. Informative 53
  4. Tech 23
  5. Business 21
  6. Lifestyle 20
  7. Other 19
  8. Education 13

These stats give you an idea of what each community is looking for, and should give you a start on finding the 1 or 2 sites that give you your best chance of submitting your own niche content that goes viral.

Posted in Social Bookmarking - Tagged Social Bookmarking - Which Site Should You Choose?
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Social Networking Times Ten



Yahoo announced yesterday a deeper commitment to social networking. Yahoo has joined Google’s OpenSocial initiative, whose purpose is to have developers come up with innovative new applications for the most popular social networking websites.

To make the web more relevant for users, OpenSocial is encouraging apps that not only work on many different social networking sites, but also connect them.

“Yahoo believes in community-driven industry specifications and expects OpenSocial to fuel innovation and make the web more relevant and more enjoyable to millions of users,” said Wade Chambers, vice president of platforms at Yahoo.

MySpace and Orkut are already providing providing OpenSocial applications. Hi5 will begin doing so in a few days. With Yahoo on board, even more users and developers will be participating.

Yahoo, MySpace, and Google are also partnering in a non-profit foundation “to foster the continued open development of OpenSocial,” according to Dan Peterson, Google Product Manager.

The big players in OpenSocial:

  • Engage.com
  • Friendster
  • Google
  • hi5
  • Hyves
  • Imeem
  • LinkedIn
  • MySpace
  • Ning
  • Oracle
  • orkut
  • Plaxo
  • Salesforce.com
  • Six Apart
  • TianjiViadeo
  • XING
  • Yahoo

Pretty much a “Who’s Who” of social networking … with the exception of Facebook. They seem to be the big holdout.

Posted in Social Networking - Tagged Social Networking Times Ten
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