Social Marketing Journal


Monthly archives for April, 2008

More Social Bookmarking Sites To Consider



When we consider social sites we automatically think of Facebook, MySpace or perhaps Bebo. Social media sites include YouTube and Flickr. There are many social bookmarking sites that can be used to deliver traffic to your sites.

Digg and StumbleUpon are the two most popular sites although del.icio.us is is also well respected. These are not the only sites around. The following bookmarking sites could well be worth a visit depending on the genre of your site.

Reddit: this is one of the social bookmarking sites that relies heavily on your interaction within the community. In fact if you don’t have the time to invest on this site then you will not get the most from it. Reddit really is a social networking site – the emphasis is on the networking. The more you network the more successful you will become.

De.lirio.us: this site is very similar to del.icio.us – in fact you can import your data from del.icio.us if you wanted. De.lirio.us works in a similar fashion to del.icio.us although when submitting a post, you need to use your own tags – but then you already use tags don’t you?

Linkagogo:
a site that is perfect for novices. It is easy to use and easy to get a good understanding of. Whilst no where near as big as some of the other sites, sometimes smaller is better – there is certainly less competition and as the site grows popularity, so too will your authority as an ‘old hand’.

These are just three social bookmarking sites that could be used to bring in new traffic. The keys to these sites include good tagging and good networking skills. The more you network the more authority you will gain.

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Number One Rule For Social Marketing



One aspect of social marketing which every business owner should be aware of is that it’s completely free. However, the most preventable marketing mistake that a business can make is to focus to heavily on themselves, their product or their service.

Don’t get me wrong, social marketing is all about promoting, but it is how you promote that matters. Social sites are, by their definition, places where people meet to socialize. They don’t want products shoved at them from all directions. What they do want to hear is what you can do for them.

Solving questions or providing solutions to problems will win you many fans and should be the starting point for any social marketing plan. Gently promoting your product or service along can be done if it is part of the solution. Social media can be a great vehicle for releasing new products, again if you can feed the ego’s of the members of these site.

Many sites don’t approve of open promotion, or the social marketing of products or services, and for good reason. The focus on many of these sites is to provide a forum where people can meet and socialize. People in these situations will naturally discuss anything and everything. It is through these general discussions that you can develop your own following.

If you really want to capitalize on the wave of traffic that flows through many of these sites then you could purchase open advertising on a pay-per-click basis. To date many of these campaigns have failed. The reason behind these failures comes back to the nature of the sites. People are gathering to socialize and share stories, not buy. Social marketing needs to be subtle.

Find the knack of delivering your social marketing strategy in a subtle way and you will find success. The number one rule for social marketing success, answer the question, what can I do for you? Social networking will be so much easier.

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