Social Marketing: Do You Have A Plan?

Writing by Brick Marketing on Tuesday, 1 of April , 2008 at 3:04 am

We have business plans, marketing plans and financial plans. Do we need a social marketing plan? There are so many quality social marketing sites now that it would make sense to develop a plan similar to your business or marketing plan.

Having such a broad range of social marketing web sites available to choose from, you need to decide which sites take priority, which sites need a lot of interaction and which sites can be utilized with a minimum of interaction. Having the determined the priority and interaction needs to you can then develop a plan to help you fully optimize your activities. It seems pointless to spend hours on one site with little return when that time could have been better spent on another site with far better results.

A social marketing plan can also help you to focus on the where, when and how of submissions. Where you submit content can depend very much on the focus of the content itself. Some sites don’t like being spammed so you may need to be judicious on when and what you submit. With some sites there may be more value in having friends, colleagues or social contacts submitting content on your behalf. Your social marketing plan can help in determining how this could be achieved with a minimum of fuss or confusion.

Do you have a business plan? Do you have a marketing plan? More importantly; do you have a social marketing plan?

In today’s busy world, social marketing has become an art form in its own right. There are specialist who spend their entire working day helping others to optimize their social marketing strategies to gain the most leverage possible over their rival. Many of these specialists develop social marketing plans for their clients as a guide to their day to day social marketing activities.

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Category: Social Marketing

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