For every positive there is an equal and opposite negative. At least, thats what I was taught at school – well something like that anyway. It runs true to social bookmarking sites as well. Often, no matter how many places your submit your site too, it may just take time to see any results.
I said there were positives and negatives. For many sites, social bookmarking can bring very good results very quickly. For other sites, the progress may be a little slower – and that is the downside.
There is one unarguable fact when it comes to the internet, some genres are simply more popular than others. Any content devoted to marketing, SEO, celebrities, cars and wide range of topics are going to be popular. If you site is devoted to less popular genres like mens ties (do people still wear them) or mens underwear (yes – we do still wear them – sometimes) then you are going to struggle to get visitors. It is no different when it comes to social bookmarking.
If you can accept that some genres are more popular than others then you can see that even i social bookmarking sites, there is going to be a similar balance of popular and not so popular genres. The popular sites are going to get instant action. The not so popular sites are not going to get that same ‘instant action’.
This does not mean that sites that sit in the not so popular categories should ignore social bookmarking (or any other form of marketing for that matter). It does mean that often you are going to have to work a little harder for smaller results. However, social bookmarking delivers more than just traffic. The long term benefit of social bookmarking is the increase in the number of inbound one-way links – since these sites have fairly high rankings, that is some valuable link juice you are receiving.
If your business or web site sits in an unpopular category, don’t discard social bookmarking as an option. The benefits down the track will be invaluable.
Good point. So often we expect immediate results in our internet marketing activities. Thanks!