Social Marketing: Back To Marketing Basics

Writing by Brick Marketing on Monday, 7 of April , 2008 at 7:22 am

Social Marketing is no different to marketing in general. If look at some of the principles from Intro to Marketing 101 you will see that they can be applied to social marketing with good results.

1. Talk - and listen - to the people you are trying to reach. Go to where the people are and talk to them.
2. Segment your audience - it can be difficult to totally segment your audience. You can however segment your audience into general age groupings and genre interests.
3. Position yourself - learn the benefits your prospective audience values most
4. Know your competition - be aware of the competing messages that are out there
5. Go to where your audience is - it is no good going to social sites if your target audience is not there. Select sites that your target audience gather.
6. Build Partnerships - find key allies that you can partner with.

When it comes to social marketing, knowing your target audience, where they gather and who you can partner with is a basic essential. From there you can slowly build on your network, slowly gathering credibility, building strong partnerships, and placing yourself in a position where you can promote yourself and your product or service with trust.

Social marketing is hardly different from basic marketing in the bricks and mortar world. It is the delivery method and delivery vehicles that are different.

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Category: Social Marketing

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