Social Content - Natural Or Manufactured

Writing by Brick Marketing on Tuesday, 8 of April , 2008 at 6:28 am

Social marketing is all about getting yourself, your site and your products/services out there in the public domain. To this end, should your social content be natural or should you manufacture your content to suit the social environment?

Critics would argue that once your social content strays from what is natural for your site, you will start to look contrived. Of course, if the masses start to feel that your input is contrived, you will lose all credibility and find yourself in a virtual void - the social networks version of being ’sent to Coventry’.

Others would argue that almost everything that happens in a social marketing environment is contrived and that any social content delivered to these sites has already been manufactured.

Both arguments are valid and it is fairly obvious that once you lose credibility, you will lose any following. However it is also obvious to any frequent observer that most of the social content on offer at present has had some tweaking done to make it more socially acceptable and, hopefully, a little more viral.

However, in the bigger picture, who doesn’t tweak their content. Whether it is for search engine optimization purposes, social networking or to simply drag visitors into your site, web site owners have been touching up their content for many years. Social content is just another vehicle to explore.

For most web site owner, getting the balance between content for social marketing purposes and content for customer satisfaction is always going to be difficult. Throw in the SEO needs for your site and writing good content, be it social content, general marketing content or basic customer product content has become an art form.

Perhaps the real key is to prepare your content in a natural style that is suited to your site and your niche; then tweak it for social marketing purposes. Don’t overdo it and you will have the best of all worlds.

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Category: Social Marketing

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