“Unleashing Web 2.0: From Concepts to Creativity” by Gottfried Vossen - Book Review
Writing by Kate Dickman on Tuesday, 15 of April , 2008 at 4:14 pm
“Unleashing Web 2.0: From Concepts to Creativity” by Gottfried Vossen is the perfect book when it comes to learning the emergence of Web 2.0 and exactly what it can do for individuals and companies alike. While this is more of a technical book geared towards developers, other web-savvy folks can get a good read out of it as well since it is quite thorough in its descriptions and information regarding Web 2.0
Gottfried Vossen currently serves as a professor of Computer Science and Information Systems at the University of Muenster in Germany as well as serving as the Editor in Chief of Elseviers Information Systems. A contributor - Stephan Hagemann is a PhD. student in Gottfried’s web technologies research group.
The book covers various topics such as a detailed list of Web 2.0 services and technologies, as well as informing the reader about new technology, products, services and more needed to utilize such tools.
The book introduces ideas of blogs and how an executive and their company can make the most of a blog that is related to their business as well as the benefits it holds. Giving a bit of history on the web, it goes in depth to explain popular internet technologies of today such as XML and CSS. It is a great stepping stone for learning about the Web 2.0 industry.
As previously mentioned, the book does get a bit technical which can be difficult for some but the way the book is written, most people will be able to understand it and follow it. If you are familiar with Web 2.0 products and websites, it is not suggested to be read as it will be mostly a review on what you already know but for those confused, intimidated or just completely curious about the subject – it’s the perfect book for you to get started on!
Category: Social Marketing Books
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