Viral Marketing Through Article Submission

Writing by Brick Marketing on Tuesday, 15 of April , 2008 at 7:54 am

Do you have an area of expertise? If so, then your expertise could be used to to bring traffic to your web site, not in an overnight rush, but over a sustained period of time.

The online world is hungry for information. There are many web site owners, particularly in the blogging world, who are keen to publish that information. Their problem is not having the time, expertise or money or either create or buy the material needed on their sites.Your expertise could fill the gap and add to your viral marketing strategies.

Consider writing quality articles and then submitting them to some of the article sites. Publishers often come searching for good articles and with luck they will publish yours along with your bio and links to your site. If visitors read your article and like what they see, they are likely to click on the link and visit your site for more of the same - the viral marketing has begun.

To be successful at article writing, you need to consider the following when writing each article:

• The Title: Attention grabbing titles are important particularly if they suggest that the articles contents may help solve a problem - for example: “How to ….”; “When to…..” or number solutions such as “10 tips to…” or “top 10….”.
• Introduction: Your first paragraph needs to justify the title and provide enough reason to continue reading the article. If it is a ‘how to’ article, outline the problem in fairly simple terms.
• Body: Solve the problem; discuss the issues. This is where you win the reader. You have lured them in with a good title and opening paragraph, now you have to satisfy the reader. Fail to do that and they will not return. This is where reader trust is developed.
• Conclusion: Wrap everything up with a conclusion. The conclusion should sum up the contents and reinforce or answer the title.
• Resource Box: This is where you sell yourself. Place a link to your web pages here. You can also put in a small bio about yourself, particularly if you have qualifications or experience worth selling

Don’t sell yourself in the article itself. The article needs to be on topic. What about keywords you ask? By all means use them but they should not dominate the article. The content is the most important thing to concentrate on. Effective use of keywords will make your article valuable to someone who wants to publish it. Overkill, and whilst it may get published, no one will follow the links to your site - the easiest way to kill a viral marketing campaign.

Finally, having published your article, include a link on your site to your pages with article submission site. When ever you are socializing in any of the social networks, particularly forums, don’t be afraid to mention the article when appropriate. If you have a written a ‘how to’ article and someone talks about the same problem, point them to the article.

As you not pointing them to your own site, your credibility will rise. When it comes social marketing, your reputation and the credibility associated with it is of the utmost importance. That credibility is what will help to drive a viral marketing strategy.

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Category: Viral Marketing

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