Social Marketing Journal


YouTube Relaxes Penalties



If you are a frequent user of YouTube you will know that they have some fairly strict conditions related to what you can and cannot do on the site. It seems that some of these restrictions are being eased.

Apart from copyright violations (that never expire), YouTube is giving most offenders a clean bill of health as of 16 April 2008. In the past, three violations in a 12 month period would see you suffer a YouTube sin binning. Under the changes:

[source - YouTube]What we’ve come up with is to temporarily mute users, so that they can still use the site and watch videos, but they can’t post new content. Right now it is set up to affect users who have two Community Guidelines warnings in a six-month period and will last two weeks.

Other changes include notifications. In the past a user was emailed with any warnings. However, due to spam filters often removing these notices, YouTube will now also advise the user the next time they log in. There will be no excuse to claim non receipt of any notifications.

The change is has been introduced to bring in a little fairness. Under the previous system, someone who committed a three breaches over 12 months were treated in the same manner as someone who committed the three breaches in a week. Breaches will now expire after six months.

Posted in Social Marketing - Tagged YouTube Relaxes Penalties
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