Social Marketing Journal


Reverse Psychology And Social Networking



I notice many individuals, when they first decide to try social networking or social marketing, simply trying to hard. The end result is that they lose all credibility before they have even started. Sometimes, a little reverse psychology can work wonders.

Some social networking sites thrive on interaction as do forums. The art of reverse psychology on these sites is to get in and participate; offer suggestions; provide solutions to problems; perhaps even refer to websites blogs – but no your own. In fact, you don’t mention your own web site, blog or products at all.

You will quickly build credibility and a ‘friend’ list based purely on your interaction. It wont take long for someone to ask what you do; do you have your own website or blog? When they come to you, you can start to promote – either your site or your products. People are always curious and when they see someone putting in to a social networking environment without taking out – they ask questions.

If they don’t ask questions, then wait until you have a reasonable credibility following then slowly start to promote your products or websites. The premise here is that on social networking sites, you promote yourself first and your product or web sites last.

I am sure you have heard it a million times before – it is all about trust. Earn the trust and the rest becomes easy. Social networking – don’t be impatient, try some reverse psychology.

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