Number One Rule For Social Marketing

Writing by Brick Marketing on Tuesday, 29 of April , 2008 at 11:59 am

One aspect of social marketing which every business owner should be aware of is that it’s completely free. However, the most preventable marketing mistake that a business can make is to focus to heavily on themselves, their product or their service.

Don’t get me wrong, social marketing is all about promoting, but it is how you promote that matters. Social sites are, by their definition, places where people meet to socialize. They don’t want products shoved at them from all directions. What they do want to hear is what you can do for them.

Solving questions or providing solutions to problems will win you many fans and should be the starting point for any social marketing plan. Gently promoting your product or service along can be done if it is part of the solution. Social media can be a great vehicle for releasing new products, again if you can feed the ego’s of the members of these site.

Many sites don’t approve of open promotion, or the social marketing of products or services, and for good reason. The focus on many of these sites is to provide a forum where people can meet and socialize. People in these situations will naturally discuss anything and everything. It is through these general discussions that you can develop your own following.

If you really want to capitalize on the wave of traffic that flows through many of these sites then you could purchase open advertising on a pay-per-click basis. To date many of these campaigns have failed. The reason behind these failures comes back to the nature of the sites. People are gathering to socialize and share stories, not buy. Social marketing needs to be subtle.

Find the knack of delivering your social marketing strategy in a subtle way and you will find success. The number one rule for social marketing success, answer the question, what can I do for you? Social networking will be so much easier.

Category: Social Marketing

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