I am not a stats person, however some stats stand out and should be taken into account when planning any campaign. The stats from the Facebook stats page do make for some interesting reading. So here is a did you know?
Did You Know?
- There are more than 70 million Facebook users
- Facebook is the 6th most-trafficked website in the world (comScore)
- Facebook is the 2nd most-trafficked social media site in the world (comScore)
- The fastest growing demographic is those 25 years old and older
- More than 6 million active user groups on the site
- The top three countries are the USA, UK and Canada
- Remaining top ten countries are: Turkey, Australia, France, Sweden, Norway, Colombia, and South Africa
- No. 1 photo sharing application on the Web (comScore)
Apart from the traffic statistics, the over 25 demographic increase and the top countries list are interesting statistics. Where much focus of late has been on the under 25 age group, the balance is returning as moms and dads sign up to stay in touch with their children. The international numbers are interesting with Turkey and Australia at four and five respectively. These countries have much lower populations than France and many of the other countries that don’t appear in the top ten.
These stats could certainly be useful when trying to put together a marketing campaign, particularly if you are considering using Facebook as part of that campaign.
