Social Marketing Etiquette

Writing by Brick Marketing on Monday, 12 of May , 2008 at 6:03 am

I am not sure if social marketing etiquette exists these days unless you have your own self imposed rules. Sure, social sites have their own rules or conditions for use, however these seem to be red flags to some marketing bulls who just want to charge through them.

The last twelve to eighteen months has seen the development of social marketing skills to the point that many individuals are able to market their sites quite openly - not etiquette at all. They would argue they have been there and done that.

To that point, I totally agree. I like the analogy has done the rounds where social marketing is being compared to your local high school. If you’re new at a high school, you need to find a group that somewhat meets your ideals whilst at the same time accepting you as a member.

Once you become accepted into the group, particularly if you are seen as a leader or a person with influence, the sky is the limit. The same can said for social marketing. Once you have been accepted it appears you can do no wrong - unless that is you breach etiquette the group has established.

So there is a degree of etiquette within the social sites - the difficulty is in learning what that etiquette is within your group. Find a group where you can fit in. Learn the rules of engagement and from there, social marketing becomes a breeze.

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Category: Social Marketing

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