If you are a regular user of YouTube to spread your video campaigns, you are probably aware of Insight, YouTube’s analytics area. Until now Insight has been handy but lacked a lot of information that is generally required from an analytics program.
YouTube have now announced the inclusion of Demographic data within the Insight program. As YouTube’s blog announcement stated:
….new features to Insight. One is a new demographics tab that displays view count information broken down by age group (such as ages 18-24), gender, or a combination of the two, to help you get a better understanding of the makeup of your YouTube audience. We show you general information about your viewers in anonymous and aggregate form, based on the birth date and gender information that users share with us when they create YouTube accounts.
If you use YouTube as part of your marketing strategy, the inclusion of demographics will be a great source of information. You will be able to tell which gender and age groups are finding your videos appealing and either refine your demographic targeting or include extra content suited to that demographic.
