Social Marketing Journal


Getting Started In Social Marketing



Social marketing can be a time consuming activity particulalry if you are starting out for the first time. You can make a little easier for yourself by being organized and following a few straightforward steps.

The biggest problem that new social marketers face is getting themselves known. The biggest mistakes they make is trying to do to much to quickly which can often have the effect of making the social marketer look like a social marketer. Follow these steps and you will find that your start in social marketing is smooth and in the long run, profitable. Set goals to achieve each of these steps:

  • connect with at least one new person on each site per day
  • comment on at least one post, article or profile page each day
  • submit a site, post or article to one site at least every other day (not your own)

By adding one new person to your list each day you can actually spend a moment connecting with them and starting a communication stream. By commenting on someone else’s material you are participating and continuing your communications. Finally, by submitting material that is not yours you are sharing and contributing to the community.

By following these steps you will gain a reputation for being a top participant and a valuable community member. Once established, other community members will either submit your material or start discussing your products – the aim of all social marketing campaigns.

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