Does Sex Still Sell?

Writing by Brick Marketing on Wednesday, 21 of May , 2008 at 10:26 am

It seems like it does. Place a sexy image on your page and you can bet it will be seen. Use sexual overtones in a post or on a video and it will get watched at least once by your visitors - females included.

DoshDosh has an interesting article on the subject titled: Viral Marketing on Youtube: A Look at Lisa Nova’s Sexy Videos where he has made some interesting observations:

Take Youtube for example; it’s well known that the use of sexy screenshots can help your videos get a lot more exposure. People are much more likely to click through on videos showing cleavage or the body of an attractive male/female.

One of the things I have noted over the years is that women are just as likely to click on a sexy link as men, although for many, they will still claim that using women as sales objects is wrong.

What is becoming increasingly interesting is the use of sexy links which take you to a sales page or similar. The sexy girl, she is just for show DoshDosh notes:

Users will click through expecting to see an attractive girl and end up watching a man talking behind a webcam. This practice is widespread and it has become a common marketing tactic for many who want more views for their uploaded videos.

As a user, do sexy images affect your use of the internet?

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