Andy Beal may be onto a winner with his reputation management tool, Trackur. I think his sales pitch opening line really drives home the point:
“You’ve worked hard to build your online reputation; wouldn’t you like to know if a blogger is about to flush it down the toilet?”
I know I would. Considering you can get a free 14 day trial of his reputation management software, it seems to me to be waste if we don’t at least give it a try. To quote from the web site:
The truth is, the web has made it possible for individuals to freely share their thoughts about you–and without much accountability. You should be made aware the moment your reputation is being discussed. Sure, you need to know about the attacks by your detractors, but you should also know when you’re receiving praise too!
The last part of that statement can quite important for an internet marketer. If your name, brand or products are receiving praise then you need to be able capitalize on it – perhaps with an increase in marketing activities or by increasing your social activities. If you’re selling products, it can be a great time launch a sale – when it comes to reputation management – you need to strike while the iron is hot as they say.
Trackur looks, on first impressions, to be an ideal tool for reputation management.
It certainly goes well beyond Google Alerts.
LEARN MORE ABOUT Reputation Management Software Trackur
I’m looking for a reference for the 60% surveyed who said they would use social marketing to vent their feelings after a poor experience. And where did the 70% of respondents respond that they woudl use social maeid to undertake research? I’m interested because I’m a graduate student in a public relations course and this would be particularly useful to me if I could quote the source. Marmie Edwards