Social Marketing Journal


Six Facebook Tips To Boost Your Presence



It can be difficult finding the time to be social on all these social sites and some, like Facebook and Myspace seem to take more time than many other. There are several ways you can manage your activities on Facebook that will increase your presence but don’t take up all your time.

  1. Limit your contacts – With Facebook you will get a lot of people wanting to connect with you. Check them out first and only connect with those that are going to be of value.
  2. Limit your activities to twenty or so groups – Thirty groups max. Select groups that are relevant to you and to your niche; getting involved with groups outside your niche just uses up valuable time.
  3. Create a group or two – create groups that are under exposed and yet related to your niche. Become the ‘expert’ in that group.
  4. Initiate discussion – move around the groups on a regular basis and start discussions. Over time you can use your own products or brands within those group discussions.
  5. Work on your profile – make sure your profile is interesting without being a total sales pitch. Tell people a little about yourself – people will be interested in you – not your product.
  6. Cross reference – use a blog or your web page to introduce discussions on Facebook. Use your discussions on Facebook to reference back to your pages. If you can work quickly, you can find a hot discussion, write a relevant article and publish it, then join the discussions where you can casually refer back tot your article.

Follow those tips and you will find that your time on Facebook is worthwhile and will over time start to develop trust, loyalty and traffic.

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4 Comments

  1. Derrick Jones's Gravatar Derrick Jones
    June 23, 2008 at 1:42 am | Permalink

    Great work, I’ll use what I’ve found here in my business…

  2. John Leonard - Master Networker's Gravatar John Leonard - Master Networker
    June 26, 2008 at 12:15 am | Permalink

    Great Post..

    just started on facebook, some good tips :)

    “Rock On”
    ~john~
    Author – Master Networkers Web Blog

  3. Paul's Gravatar Paul
    September 15, 2008 at 1:02 am | Permalink

    Intersting post,
    I have been thinking about the using face book, these tips make sense

  4. Martin Lyon's Gravatar Martin Lyon
    December 7, 2008 at 1:43 pm | Permalink

    Exclellent article, all good information

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