The more I read the more I find that individuals are realizing the benefits of social marketing through Myspace. The latest little tidbit comes from the WAHM blog who has recently discovered the benefits of Facebook and social marketing.
It has been slow in coming for many professionals who still see both Facebook and Myspace as teen havens. Not any more. In fact a recent article suggested that the 30-40 age group where the fastest demographic to join over the last 12 months.
WAHM has also discovered one of the downsides to Myspace, and that is the overloading of pages with music, video and fancy glittery graphics which do nothing but drive traffic away. A professional Myspace page should be just that – professional. Lean, clean and mean but not boring.
One comment I totally agree with comes late in the article:
If you are using MySpace to connet with family & friends and also for business, I highly recommend you have two myspace pages! One that is professional and one for your friends and family only.
This is a must. Keep your personals and professional pages separate. If you want fancy graphics and music, leave them to your personal page, after all, they are personal likes. Myspace is becoming popular and if handled properly, can lead to more traffic. Unlike some social bookmarking sites, the traffic from Myspace may just hang around and look at what you have to offer.
Great article. From my experience personally and assisting clients, social networks can be a valuable tool for your marketing plan. I would also agree, it is critical to 2 seperate profiles for your business and professional.
In addition, I would also recommend (especially with myspace) adding links to your services, using your logo as apart of your design, and keeping your color scheme consistent with your business. Not only does it help you look more professional, the added links help users directly connect with the products and services you offer.
Thanks for sharing!