Social networking is one of the hallmarks of Web 2.0, however many businesses have found entry into this environment confusing and daunting. Its that first step that has been the most daunting of all, and not without good reason.
The question asked is whether or not they need to be involved in the social networking or social marketing scene or any other aspect of Web 2.0. Most consultants would reply that you can not afford to not be involved. The real truth is somewhere in between, and no, I am not sitting on the fence.
Every business can benefit from involvement in Web 2.0 social involvement. However, not every aspect will suit every business. The key to getting a start is knowing where to start and which of the many social sites could be used to promote your interests.
Professional services can help make those first Web 2.0 steps and help you gain a presence on the sites that will be of most benefit to your business interests. This could, in the early stages, be the creation of a blog with simple submissions to directories and social bookmarking sites.
The future of any online business will now hinge on how well they can use Web 2.0 tools such as blogs, social bookmarking sites along with their involvement in social networking. Is Web 2.0 for everyone, you can betcha blog on it!
