Social Marketing Journal


Monthly archives for May, 2008

Myspace Not Just For Friends



The more I read the more I find that individuals are realizing the benefits of social marketing through Myspace. The latest little tidbit comes from the WAHM blog who has recently discovered the benefits of Facebook and social marketing.

It has been slow in coming for many professionals who still see both Facebook and Myspace as teen havens. Not any more. In fact a recent article suggested that the 30-40 age group where the fastest demographic to join over the last 12 months.

WAHM has also discovered one of the downsides to Myspace, and that is the overloading of pages with music, video and fancy glittery graphics which do nothing but drive traffic away. A professional Myspace page should be just that – professional. Lean, clean and mean but not boring.

One comment I totally agree with comes late in the article:

If you are using MySpace to connet with family & friends and also for business, I highly recommend you have two myspace pages! One that is professional and one for your friends and family only.

This is a must. Keep your personals and professional pages separate. If you want fancy graphics and music, leave them to your personal page, after all, they are personal likes. Myspace is becoming popular and if handled properly, can lead to more traffic. Unlike some social bookmarking sites, the traffic from Myspace may just hang around and look at what you have to offer.

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Microsoft Joining The Social Bookmarking Family



Microsoft will next week reveal their latest addition to the family with a new social bookmarking feature for MSDN and TechNet.

According John Martin’s TechNet blog, the new social bookmarking feature will be unveiled for preview next week and showcased ad TechEd North America the following week. The new social bookmarking feature will allow the user to:

  • Bookmark any URL on the web
  • Apply tags
  • Save bookmarks in the new My Bookmarks tool

The report also revealed:

All bookmarks, bookmarkers, and tags will also be enabled as links and can be “surfed” to discover new content and people.

It will be interesting to see how this works in action and whether or not it can be used to help drive traffic to your web page in a similar fashion to many other social bookmarking sites.

You can bet that Microsoft will not ignore the possible data collection potential of a move such as this particularly when the data from tags could be invaluable. Social bookmarking is a popular tool at present and there will always be room for more players as long as they remain functional and of benefit to users. Time will tell.

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