Search Money, Linkedin And StumbleUpon
Writing by Social Marketing Journal on Friday, June 6, 2008 Comments (1)
Yahoo! Search Gallery has opened for business and together with Search Monkey offer a new way to find contacts to build your social networks.
Where Google is dictating what you see in the search results, Yahoo! is allowing users to customize their search results. Search Monkey allows developers to write applications that help refine a users search results. So far there are 39 applications on Yahoo! Search Gallery, three or four of which may prove useful to social networker’s.
One of those applications enables users to hook into Linkedin profiles. To quote from the application blurb:
Render LinkedIn Public Profiles in a richer and more compelling format within Yahoo! Search results. Currently, this plug-in is compatible only with the public profiles of LinkedIn members who have claimed a custom public profile URL.
The other application is for StumbleUpon and from their blurb:
Cut through the clutter of the Web and discover what’s relevant for you. StumbleUpon on Yahoo! Search allows you to see website reviews and ratings, before you click. Discover the best websites at a glance with StumbleUpon.
There are also applications for Flickr and Facebook. The Facebook application enables users to view Facebook profiles and from their blurb:
This plugin enhances public Facebook profile search results so you can see more information about the person in the search result. You can also jump to see their friends, add them or send them a message.
If put together carefully, I am sure clever social marketing experts will find these applications useful to quickly put together a list of potential ‘new friends’ to add to their list on some of these sites.
It will be interesting to see what happens in the future with Search Monkey and the various applications that become available.
Comments (1) Category: Social Networking
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Comment by Chris Lang
Made Sunday, 8 of June , 2008 at 8:32 pm
Another social marketing strategy is to use social bookmarking sites to create backlinks to your site.
I have found 15 sites so far that Google will follow back to your site and return a backlink in Google results.
However, think about this: If Digg has 5 million users and the average number of posts, from the Digg top 100 to the user who no longer participates is 1 post per day, that is 5 million posts.
How can you possibly expect that Google will see your 1 link in Digg in 5 million others as a backlink to your site. In fact if you submit your site to Digg and no one else Diggs it, I have come to feel that is a negative indicator in Digg’s eyes. the worst thing you can do is submit your Digg posts yourself and then get no Diggs.
One of my friends on Social Marketing Central wrote an article that went hot on the Internet. He got like 1500 visitors in a few days. The bad news is that he only got 18 Diggs. Now tell me this: Don’t you think that Google, that has access to the popularity of post on Digg just like we do, would not see 1500 visitors and 18 Diggs a negative indicator of this blog and the blog post itself?
I can easily get 100 to 200 Diggs for any article I want in Digg in 2 days. I do that through my own strategies and participation.
So social bookmarking if done wrong can actually hurt you. Social marketing is about being social, so be social on social bookmarking sites, don’t just submit you own content and expect that this will bring you results.
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