Use Social Content To Establish Authority

Writing by Brick Marketing on Tuesday, 10 of June , 2008 at 3:11 am

One of the most important relationships between a website and a visitor, particularly a customer, is the websites reputation. When it comes to seeking help or seeking advice, a website or webmaster needs to be able to demonstrate an expertize, to be considered an authority on the topic. Social content is one to establish that reputation.

Everything you say or do on any of the social sites is, to all intents and purposes, permanent and there for the world to see. When you leave your mark, it needs to show a degree of respect to others and, when offering advice, a level of knowledge that exceeds those around them. Social content is often viewed by thousands over time - as a marketing exercise, it exceeds every other form of media.

I have often seen questions asked, and the question is often rather silly when you first view it. However, from the writers perspective, they are probably quite sincere in their request for advice. The number of answers I see that belittle the asker is quite frequent. My response, if you are going to treat that person like that, I don’t want you in my friends list.

Treat the question with respect, or leave it alone. Remember, days, weeks, months perhaps years after, that question and answer will be read. The last thing you need is too look a fool with your answer. Build respect, build authority and respect will be returned. With it comes all the benefits of being considered an authority.

                      Category: Social Content                      

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