Curiosity And Social Marketing

Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 10:08 am

Curiosity and suspense have long been a tool of choice by advertising and marketing gurus in the bricks and mortar world and that philosophy is many now be creeping into the online marketing and social marketing fields.

It is not a bad ploy when it works and can lead to a strong viral marketing campaign. An article on Small Business Newz titled Curiosity Got the Customer describes an offline - online curiosity campaign that went viral in a big way. Titled the Cloverfield Strategy it seems to be a clever mix of social marketing and good old fashioned keep-em-guessing marketing.

The Cloverfield buzz began the night the mega-hit Transformers was released in theaters, when the exciting preview was shown without indicating a movie title. Everyone was wondering what it was. In fact, I probably heard just as many people talking about that as I did about Transformers after its opening.

The article went to describe the viral effect as a huge number of individuals got onto their computer to try find more information. The question is whether or not you could use similar tactics to drive traffic to your web site.

I can image having an interesting video on Youtube that only tells half the story with a promise of more to come. How about a campaign on Facebook that hints at more? They could be very successful social marketing campaigns particularly if they went viral. Certainly curious food for thought!

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Category: Social Marketing

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