Headlines And Social Bookmarking

Writing by Brick Marketing on Wednesday, 18 of June , 2008 at 10:55 am

One of the interesting aspects of social marketing and social bookmarking is that each of the different social bookmarking sites has a particular angle.

If you take Digg and Fark as two completely different sites, one, Fark, is more likely to deliver traffic if your headline is catchy and somewhat humorous. Digg on the other hand is more likely to deliver traffic if the headline is more technical. It goes with the territory as each of the social bookmarking sites have different audiences.

It is possible to attract traffic from both of these sites, but only if you can be very creative in writing that headline. For example, include the latest cell phone or technical gadget in your title, and you may find your sites receiving traffic from Digg. If you can make the title quite humorous, then the Fark group may also be interested.

Follow up with content that both groups can relate to and you will have a real winner. Of course it is rarely possible to write to satisfy both groups, and they are not the only social bookmarking sites on the planet.

The key to writing good headlines is to visit each of the social sites and spending some time observing which content appears to predominate the ‘favorites’ sections and what sort of titles are being written. You will be surprised at the differences between social bookmarking sites.

Once you have an idea of what is type of content and what headlines are working, you can craft your content to match one or more of those sites. Social bookmarking is not a difficult process if your prepared to do some research and modify our content to suit your target sites.

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Category: Social Bookmarking

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