Comments on: Social Marketing Sins http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/ Social Media Marketing Optimization Blog. Thu, 07 May 2009 14:00:49 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Zane Safrit http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/comment-page-1/#comment-1049 Zane Safrit Sun, 06 Jul 2008 14:54:25 +0000 http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/#comment-1049 Great post. Simple, clear, and to the point. Yet, I smile when I read it. Adults too often need these reminders of what we learned as kids. Great post. Simple, clear, and to the point.

Yet, I smile when I read it. Adults too often need these reminders of what we learned as kids.

]]> By: Recipes for Publicity » Social Marketing Sins http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/comment-page-1/#comment-998 Recipes for Publicity » Social Marketing Sins Mon, 23 Jun 2008 18:38:20 +0000 http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/#comment-998 [...] out the Social Marketing Blog by Brick Marketing to see two social marketing sins to avoid when using online social networks to [...] [...] out the Social Marketing Blog by Brick Marketing to see two social marketing sins to avoid when using online social networks to [...]

]]> By: Hessie Jones http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/comment-page-1/#comment-997 Hessie Jones Mon, 23 Jun 2008 15:43:00 +0000 http://socialmarketingjournal.com/2008/06/22/social-marketing-sins/#comment-997 I have seen the potentially dangerous path of manipulation and misrepresentation by using agency people to take on fake personas to drive traffic to a website. Believe me when I say that the campaign was cancelled not long after it launched. It was quickly determined that the fake personalities needed more time to build up their integrity in order to influence traffic, let alone have the social net population heed what they had to say. While it was a media savings, the agency cost to maintain this momentum was more of a cost of effort because it wasn't real. Every post had to be invented. The transparency has to be at the corporate level and needs to be developed from the outset. Understand that marketing can play a huge role in this but has to support the corporate initiative. I have seen the potentially dangerous path of manipulation and misrepresentation by using agency people to take on fake personas to drive traffic to a website. Believe me when I say that the campaign was cancelled not long after it launched. It was quickly determined that the fake personalities needed more time to build up their integrity in order to influence traffic, let alone have the social net population heed what they had to say. While it was a media savings, the agency cost to maintain this momentum was more of a cost of effort because it wasn’t real. Every post had to be invented. The transparency has to be at the corporate level and needs to be developed from the outset. Understand that marketing can play a huge role in this but has to support the corporate initiative.

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