Myspace or Facebook – It Depends On Where You Live

Writing by Social Marketing Journal on Wednesday, June 25, 2008 Leave a comment

Facebook is more popular in the Uk and worldwide, Facebook and Myspace are now fairly equal when it comes to monthly unique visitors – interestingly, Myspace is still the more popular in the US.

Myspace seems to be a little more socially inclusive. You can make friends with anyone and everyone is doing it. Facebook on the other hand is more old school – English old school at that. The Europeans tend to more a little more guarded and prefer the close not community of friends, family and work/school mates.

The US audience seems to look at social networking a little differently as well. Myspace provides that instant hit, with individuals looking at profiles and deciding immediately whether or not you can offer them something. The Europeans are a little more conservative. Facebook provides for a more lasting relationship and is probably why it is preferred for family and work/school contacts.

Facebook appears to attract a younger audience than Myspace. Parents, teachers and many professionals (including politicians) use My space. Facebook on the other hand is very popular with youth to the under 30 age groups.

If you operate in the UK then Facebook is going to offer more than Myspace. If you operate out of the US, then Myspace should be your first stop. If you live outside these two regions then you will need to determine whether your leanings are US or UK based – it may make a difference when networking.

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Social Marketing Journal is a Blog that discusses all aspects of Social Media Optimization, Social Media Marketing, Social Networking and Reputation Management for the new and advanced reader.