Problogger ran an interesting post recently discussing the concept of promoting other peoples posts as a round about way to increase your own traffic. It brings social bookmarking to a new and interesting level.

The concept is quite simple and clever. In brief, the object is to review other bloggers who have written post that link to yours. If the post is of a good quality then you should promote it through Digg, or StumbleUpon or any of the other social bookmarking sites.

If you have a following on any of these sites, they will visit the post you have bookmarked often following your lead to vote on it. This leads to an increase in the number of visitors to that site. If 10% of those visitors click on the link within the post to goto your site, that represents a small increase in visitors for you as well.

What is clever is that over time people will come to recognize that a well written post that adds to the discussion on your site may well get a social bookmarking boost from you. This of course increases your incoming links considerably. Smart move.

What about the act of bookmarking someone else’ post? If the content is good then why not? Social bookmarking is all about saving pages that you like and then sharing them friends. This is a novel and clever approach to increasing links and increasing traffic – not just for yourself, but also for those who take the opportunity to write good content based on your posts.