A different marketing gimmick that is creeping into many businesses, particularly bricks and mortar businesses, is to establish a catchy URL, set up a page on Myspace, and have that URL redirect to the Myspace page.
A slightly different twist to alternative domain names that all redirect to the one main domain. It’s a clever marketing ploy, particularly for bricks and mortar businesses as a page on Myspace can be easier to establish than creating a web site from scratch. After all, you are after traffic to your products in the stores, not necessarily your web site.
SmallBusinessNewz has a post on a slightly different topic, making use of your packaging, where they described one company’s promotion of their URL which does redirect to Myspace.
Orbit’s strategy is a little different. The URL they provided does not simply go to the Orbit product page at wrigley.com (the site of Wrigley, it’s manufacturer), it goes to GoodCleanFeeling.com, which surprisingly redirects to a MySpace page.
The Myspace page has video clips, downloadable ringtone, competitions and wallpapers. All promotional material for Wrigley’s. As a marketing move, it is clever. You have the offline promotion of a friendly URL – GoodCleanFeeling.com – A Myspace page that offers a lot to the visitor, and an online promotion tool through Myspace it self. Clever use of Web 2.0 philosophies. No wonder they have over 1300 friends.
