Don’t Be A Desperate Social Marketing Wanna Be

Writing by Brick Marketing on Wednesday, 9 of July , 2008 at 10:27 am

If you spend any time on any of the social sites you will soon come to recognize the ‘desperate’ social marketing users. There are lot of them around too.

The strange thing is, you don’t need to be desperate to get results and you can get those results fairly quickly if your approach is sensible. Perhaps I should add sensitive - sensitive to the needs of others. What marks a user as a ‘desperate’ social marketing wanna be?

Friends - they add a lot of friends in a very short period of time. On sites that allow it, they will view a profile and that users friend list and proceed to add everyone from that list. They will then select someone from that list and add all of their friends. Desperadoes believe in quantity - not quality.

Votes - they will Thumb, Digg, Sphinn etc every request that comes their way. Look at their favorites lists and in a matter of days they will have gone from zero to zillions. Have a closer look and the topics will be a real mish-mash with little connection between the topics.

Language - on bookmarking sites you will start to get messages such as ‘I always promote yours - please promote mine’ even though they have only been there a short while. They really don’t know if they have promoted yours - they have promoted so much they are lost in their own tangle.

These are just three indicators. With a little commonsense you can achieve much more. Being a little selective in your friends or contacts. Promoting content that deserves promoting. Providing good quality content that others will promote without being asked too. Social marketing is a phrase in which the majority of users forget the first part - being social - just don’t become the desperate wanna be.

                      Category: Social Marketing                      

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