Comments on: 3 Most Important Aspects Of Social Media http://socialmarketingjournal.com/2008/07/12/aspects-social-media/ Sat, 02 May 2009 00:42:21 +0000 hourly 1 By: Chris Lang http://socialmarketingjournal.com/2008/07/12/aspects-social-media/comment-page-1/#comment-1126 Chris Lang Mon, 21 Jul 2008 23:24:32 +0000 http://socialmarketingjournal.com/2008/07/12/3-most-important-aspects-of-social-media/#comment-1126 Let's take it one step farther and realize that the day of the static website, online brochure type is over. That type of site half the time does not even convert well and is usually built by a web designer, not a web marketer. Blogs are so highly read and now mainstream that most Internet users will say they do not know what a blog is and have never read one. Thay have they just do not know it. I have very little interest in reading an article that does not offer comments and look forward to that interaction that comes from blog comments back and forth. Forums? Forget it, I can ask a question on a blog article and usually get better advice back than any forum and I don't have to register. As participation and social media goes if it takes too much time it is because you are doing it wrong. Decide on one site to participate in and put all your energies into that profile on that site. Facebook is the way to go. I hardly spend much time there but I already see a conversion rate of 8 to 9 percent. Social bookmarking, then Digg is for you or Propeller. The only thing that I require is that the social site allows me to have an outgoing link to my site and does not block it with nofollow. A little tip here too. Just because a site is behind a login does not mean that Google cannot not get in and spider the site and find that outgoing link on a powerful profile. Let’s take it one step farther and realize that the day of the static website, online brochure type is over. That type of site half the time does not even convert well and is usually built by a web designer, not a web marketer.

Blogs are so highly read and now mainstream that most Internet users will say they do not know what a blog is and have never read one. Thay have they just do not know it.

I have very little interest in reading an article that does not offer comments and look forward to that interaction that comes from blog comments back and forth. Forums? Forget it, I can ask a question on a blog article and usually get better advice back than any forum and I don’t have to register.

As participation and social media goes if it takes too much time it is because you are doing it wrong. Decide on one site to participate in and put all your energies into that profile on that site.

Facebook is the way to go. I hardly spend much time there but I already see a conversion rate of 8 to 9 percent.

Social bookmarking, then Digg is for you or Propeller.

The only thing that I require is that the social site allows me to have an outgoing link to my site and does not block it with nofollow. A little tip here too. Just because a site is behind a login does not mean that Google cannot not get in and spider the site and find that outgoing link on a powerful profile.

]]> By: Brick Marketing Admin http://socialmarketingjournal.com/2008/07/12/aspects-social-media/comment-page-1/#comment-1101 Brick Marketing Admin Thu, 17 Jul 2008 16:17:51 +0000 http://socialmarketingjournal.com/2008/07/12/3-most-important-aspects-of-social-media/#comment-1101 Is SMO going to be the "buzzword"? I think it will likely win out, Social Media Optimization, but of course people will continue to call it different things. I agree with Adam about the time investment. It is a huge investment of time and anergy to network at social networking sites effectively. I think companies are going to have to hire in-house people or outsource to companies that specialize in SMO if they want to get real benefits from social media. And to think I was one of those guys that thought social bookmarking was just a fad. :) Is SMO going to be the “buzzword”? I think it will likely win out, Social Media Optimization, but of course people will continue to call it different things.

I agree with Adam about the time investment. It is a huge investment of time and anergy to network at social networking sites effectively.

I think companies are going to have to hire in-house people or outsource to companies that specialize in SMO if they want to get real benefits from social media.

And to think I was one of those guys that thought social bookmarking was just a fad. :)

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