The Key To Successful Social Media Marketing

Writing by Brick Marketing on Tuesday, 15 of July , 2008 at 9:44 pm

Every web site wants to be number one, particularly number one in the search results pages. Unfortunately we cannot all attain those lofty heights. In fact getting to the top ten is no easy feat either. Fortunately we have social media to promote ourselves, our websites and our products or services. Where we may luck out on the search engines we may have better luck with social media marketing.

One of the great advantaged of social media marketing is that there is no such thing as being first, or on top. A social media presence is no different to having a presence within your own neighborhood, suburb or town. Social media marketing is about discussions. Getting others to talk about and perhaps even recommend you, your site or your products.

If you consider the off line world (yes it does still exist), mothers get together in groups to talk about what ever it is that mothers talk about. Some of their conversations are going to revolve around which products or services do or don’t work. Your social media marketing is aimed at trying to achieve the same results, only in online communities where the population in that one genre, could number hundreds of thousands.

So what is the key to cracking the social media marketing nut? In a word - credibility. As an individual, you need to demonstrate an air credibility. Your social media marketing is not going to be too pushy. Referring back to the off line world, if you could join that group of mothers, not as marketing agent, but as another mother, you can gain a level of credibility by solving problems, referring other mothers to products (not always your own - try that for a change) and generally proving to be an authority on that particular topic.

That credibility is very powerful. In fact, if you went missing for a week or two from that group of mothers you would find them on your doorstep or on the phone checking on you - wondering when you are coming back. Build that credibility online and you will get the same response.

One of the cleverest social media marketing measures that I have seen involved that very scenario. They became very active online, helping others where they could, participating in conversations at every opportunity and recommending possible solutions for problems. Then they went missing.

The number of visitors to their website doubled in that week. Of course, before going missing they had prepared their site with a new product launch campaign. The visitors now started talking about the new product. After being missing for a week, they returned and of course everyone wanted to know about the product.

That is social media marketing at its best - why - because they developed that credibility factor first!

                      Category: Social Marketing                      

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