Professional social network Linkedin had announced the release of DirectAds, a new advertising service for small business looking to target their ads.
The Linkedin blog reported the release a day or two ago. They claim:
Like existing ads on our site today, DirectAds advertisements are intended to be non-obtrusive messages that accompany the overall experience of LinkedIn. Note that you won’t see any additional ads with the introduction of this product and every DirectAds ad includes the advertising member’s name and profile data, so you’ll know who is trying to reach members like you.
The ads seem to be directed at US traffic at present which limits its reach at present. Ads can be purchased online via credit card with premium members receiving a 50% discount.
If you have a Linkedin presence and want to promote your business then this option may meet your needs. You may be able to fine tune your geographic audience to receive more relevant, and hopefully easier to convert, visitors.
It seems that almost all social media sites are now going the online advertising route. It os one of their only sources of income.
