Facebook has grown to be a fairly popular site for people of all ages and from all walks of life. One of the options within Facebook is to develop your own group/ This group can be based around any topic of your choosing.
For this reason many web entrepreneurs use Facebook as a form of social marketing for web sites, blogs or product/services. To do this successfully, you need to develop a strong profile and start a group based on that product/service or related subject.
These tips should help you to develop a successful Facebook group:
Get the basics right
Set it up right. Choose a title, category and description that is relevant to your product or brand. Enter as much information as possible about your group including contact info, location, purpose.
Add friends
Personally invite people – there is nothing like the personal touch. Include your friends who are already in Facebook. Your friends’ friends will then notice that they have joined a new group and may be interested in checking out the group as well.
Send invitations
Facebook allows you to send group invitations to all of the contacts in your Outlook, Hotmail, Gmail, and Yahoo accounts, so don’t forget to invite everyone who’s not already a Facebook friend.
Be Human
Welcome new members and send out periodic emails to your group. Don’t spam them with useless information – keep it focused on the topic of your group.
Keep the group alive by constantly adding information. Encourage others to do the same. Keeping it fresh and update will encourage others to return. Where ever possible promote your group including references on your web page, in your email footer and in your RSS footer.
Treat the people in your group as friends rather than potential customers and your new group will grow and expand – with it will comes the traffic and new customers.
